What is SEO?

& how can it help my business?

So, what is SEO? Incase you've never come across the term SEO before. It stands for Search Engine Optimisation.

SEO is great for optimising your website or page to appear higher up in the Google search results. How you ask? Well, there are a lot of factors that come into play when optimising your web page from using the correct keywords to ensure that your website is responsive.

Googles job is to provide everyone with the most relevant search results. If you're searching for 'cute cats' and you only get pictures of ugly dogs, you're probably going to very disappointed and start looking at other search engines, like Bing or Yahoo instead of their service.

Google is the number 1 search engine - it makes up

#1 Lead Generation

You're more likely to get more traffic - more traffic equals more leads for your business. So your website is actually utilised as a marketing tool as opposed to sitting there in the ether with no one looking at it.

Of course, having a purely optimised website doesn't automatically mean you'll be getting flooded with leads. You'll need to make sure that your website content is relevant, clean and simple to use and it's easy for the user to contact you if they feel your product or service is what they're after.

#2 Better Understanding Of Customer Interaction

Knowing how your customers interact on your website is very useful, especially if you're running an online store.

Once you're receiving traffic to your website, you can see which search them they used to find you, your position in Google and how many impressions and clicks you have received. These are important factors for your SEO strategy as you can adapt your keywords etc to get a better grip in the market.

#3 Market Research

By utilising Google Analytics you can determine which services or products are the most popular based on page hits. This can help you steer the focus on your business. Targeting the most popular areas of your company.